Emily Anderson consults brands and businesses large and small about how to think differently, discover new assets, and make good things happen in an ever-changing world.
— Selected Commercial Work
Donna Karan New York, Martha Stewart Living, DKNY Kids, Coach, Burberry, Vanity Fair Magazine, L'Oreal, Victoria's Secret
— Selected Editorial Work
New York Magazine, Town and Country Magazine, The New York Times, Better Homes + Garden, HGTV, Ladies' Home Journal, Le Monde
Truth is no longer optional. Either you tell the consumer the real deal, or they'll eventually find it (or a version of it) themselves. Better to control the message than leave it out in the ether. Besides, being honest feels good. And it makes everything, including marketing, easier. Emily knows how the old marketing game was played, and she can show you how to adapt to the new reality of full transparency.
The consumer wants to be good, but not at the expense of quality or price. It's not an either or proposition. Brands have to step up and deliver great products with a good soul.
Emily has more than a decade of experience managing an impressive list of brands. In 2007 she redirected that marketing expertise toward the growing sustainable living industry. Now, she advises style-driven brands who are passionate about making a positive impact on the world.