Two decades of consumer marketing, brand management, and UX strategy has made Emily Anderson a successful digital media consultant focused on consumer research, integrated marketing, user experience, UX design, content and digital strategy.

Emily Anderson (@emilyanderson) has been a UX design for over two decades. She is the principal and owner of Lebsontech LLC, a successful user experience consulting firm focused on user research and evaluation, user experience strategy, UX training, and mentoring.

Emily speaks frequently on topics related to UX career development, user experience, user research, information architecture, and accessibility.

She's been featured on the radio and has published a number of books as well as articles. She is the author of

She is a member of the User Experience Professionals Association (UXPA) International and the Washington DC chapter of UXPA. Connect with Emily on LinkedIn and Twitter.

EAC manages and guides the creative and design teams to evolve client’s projects from ideation to implementation. Frances and the creative team collaborate with our strategy and technology teams to deliver integrated and meaningful solutions to help our clients achieve their goals.

Advertising, Branding, Graphic Design, Illustration, Packaging, Social Media, Annual Reports, MarCom, Copywriting and Interactive

outstanding ability to understand a client's business, message and brand, then create a business-related creative solution. She challenges clients, not letting them stay where they are comfortable but pushing them where their company will be poised for its next professional leap.

Building Meaningful Connections In The Digital Age

Consumers are inundated with discounts and promotions every day. My services include Digital Strategy, Website Design and Development, Mobile Development, Search Engine Optimization, Social Media, Event Program Integration, and Implementation.



We don’t just go off alone and make cool stuff. We infuse every deliverable with your strategic framework, and deliver it on the right technology for your business.


Our creative process begins in the most nerdly of pursuits: collaborating with your team and our strategic thinkers to analyze and understand your audiences. With deep insights into your competition, we dive into your strategic goals. Building from this strategic framework, we create deliverables that contain the right messages delivered to the right audiences at the right times and places, across the digital and traditional landscape.

Our creative professionals don’t just go away and make cool stuff in a void. They work in integrated teams alongside our strategy, technology and account service professionals. The result: Creative infused with the smart strategy and delivered with the right technology for your business.

  • Brand development and guides
  • Digital translation
  • Mobile application design
  • Responsive and interactive web design
  • Rich, Flash and static media
  • Radio, out of home and print media
  • Dynamic messaging
  • Data visualization
  • Video development
  • Editorial services


Content is king, and your customers control the flow. They expect to quickly find exactly what they need 24/7 no matter where they are or what device they are using. If you can’t deliver, they are gone in seconds. And they don’t come back.

That’s why our creative teams include content as well as design experts. Pulling out key messages that connect to your audiences, we craft them exactly for each delivery medium across the spectrum. From eBooks that position you as the expert, to 140-character tweets that turn your customers into ambassadors for your brand, it all comes back to delivering the right messages to the right audiences at the right times and places.

  • Inbound marketing and software platforms
  • Automation and software evaluation/management
  • Dynamic content
  • Content destination pages
  • Video campaigns
  • Blog management
  • Content creation and management: Articles, infographics and white papers
  • Influencer marketing
  • Real-time social media and content programs
  • Video concepting, creation and production for digital distribution

Our team creates exceptional content that evolves and grows your brand. Whether it’s digital or traditional, online or outside, we give the strategy life with engaging creative that builds Meaningful Connections with all your audiences.




Technology without strategic focus is powerless. Our development teams stay fluent in best practices and all the major tools of the trade. We are technology agnostic; partnering with clients to leverage existing technology and add the most powerful new tools, to create a powerful digital presence.

Content Brief


(noun) A document created before content development begins which outlines various details, such as why the content is needed, who it is for and how its success will be measured.


“The content brief should be a part of the overall digital strategy since it articulates problems, scope and long term content goals.”

Alternate definition: Pre-production that serves as a foundation to carry a team from initial concepts to successful content completion.

On a Related Note

An Imaginuity-driven content marketing strategy seeks to differentiate you from all the other content flooding your prospect’s inbox. Our writers have diverse backgrounds, publishing in a variety of media before arriving at Imaginuity. They bring their out-of-the-box experience to every project. Read more about creating a stronger Strategy.


EAC is a full-service digital marketing agency and consultancy with locations in NYC + Philadelphia, offering a wide range of interactive and traditional solutions, including Digital Marketing, Digital Strategy, Social Media, Influencer Marketing, Customer Experience and Marketing Technology.

Emily leads the user experience design and user interface development for clients, she spearheads efforts to drive demand and sales  with a rich and diverse set of skills and a deep understanding of consumer behavior.

Emily has a passion for innovation, creativity, customer success, transparency, teamwork and fun. 

This highly-visible global leadership position will be responsible for user experience strategy and design (desktop and mobile) on the web site, direct qualitative and quantitative research, increasing customer engagement and conversion, interaction and visual design, workshop facilitation, journey maps and developing best practices. This leader needs to possess strong creative, technical and problem-solving skills.


Looking for a change agent who is a problem solver, detail- and technically-oriented, collaborative, creative, data-driven, analytical and strategic. This leader has to be committed to innovation, teamwork, development of their people and the enhancement of our unique corporate culture.


Core Leadership Responsibilities



  • Consulting with internal stakeholders, such as Product Marketing, Campaign, and other teams understanding their goals to identify design problems and devise elegant solutions.
  • Creating wireframes, storyboards, sitemaps, and other design documents while integrating your ideas into an agile development team.
  • Conducting direct qualitative and quantitative research including usability testing and gathering additional information through third parties and online communities to inform new enhancements
  • Creating product prototypes and final product design
  • Developing digital personas and user flows mapped against the buyer’s journey
  • Analyzing user feedback and activity, and iterating to enhance the user experience
  • Advising on content development (upstream and downstream) to maximize impact on site and application to page templates
  • Working productively and collaboratively with UI designers, Brand Marketing, web developers and graphic designers.
  • Define visual design standards and work with design team to develop digital pattern libraries
  • Conducting competitor and customer analysis

Core Traits, Experiences And Qualities


  • B.A. in user experience specialization (e.g. human-computer interaction, interaction design, visual design, human factors, cognitive psychology).
  • 6-8 years in increasing responsibility in digital marketing, with strong focus on digital GTM, demand gen, B2B strategies, web design, analytics and optimization/testing.
  • 6-8 years in UX design for B2B websites with solid understanding and use of graphic design and web technologies, and of wireframing tools such as Axure RP and Balsamiq.
  • 6-8 years in understanding and use of design programs and tools, such as Photoshop, Illustrator, Fireworks and InVision.
  • Ability to define and socialize digital strategies globally and across business segments.
  • Significant experience optimizing digital interfaces to drive deeper engagement and positive user experiences.
  • Mobile and web application design experience across various platforms (Mac, Windows, iOS, Android) including experience with grid systems and responsive web design.
  • Experience in development of strategic KPIs and comprehensive supporting metrics to guide optimization and report business-oriented results.
  • Experience working with, and successfully managing digital agencies globally.
  • Depth of technical understanding necessary to understand what is currently possible and what is emerging.
  • Experience with A/B, multivariate and usability testing.
  • Empathetic to customers, prospects, partners and sales resources
  • Superb communications skills.
  • Experience working with G2000 or Enterprises a plus.
  • Experience in working with agile scrum teams a plus.
  • Superior project and program management skills; superb follow-through on all projects.
  • Creative and innovative; can see the “story” in the information
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Strong communications and influence skills and experience
  • Excellent creative problem solver, communicator including keen listening skills
  • Strong business acumen
  • Creative, passionate and attention to details
  • Rational/logical
  • Flexible/adaptable
  • Global mindset



I've been developing, designing, and managing professional websites for well over a decade. The structure of your site is as important as the content itself. 

- Ensure you're allocating your digital resources in the best way (content, seo)

- Identify missed revenue-generating opportunities (on your site)

- Maximize value of your content 

- Monetize your content (ideas)

- Identify opportunities to redistribute content across your site (for Detroit event, headlines, call to action, etc.) based on user experience



Content Strategy

At the forefront of social impact marketing, EA/C engages with style-driven conscious consumers authentically and effectively, and helps clients use social good programs to connect and create brand affinity and maximize customer loyalty. 


Experience Design

At the forefront of social impact marketing, EA/C engages with style-driven conscious consumers authentically and effectively, and helps clients use social good programs to connect and create brand affinity and maximize customer loyalty. 


Job description

Position Summary

Client Advice and Management

Provides senior-level leadership, managing across integrated team (Client Advice and Management, Strategy, Communications Design and Partnerships).

As a manager, I drive quality work and am able to motivate an integrated team by creating a positive and collaborative environment.

I work in partnership and collaboration with the discipline leads and across the SBUs, to ensure comprehensive, business-appropriate solutions for clients.

You are the day-to-day leader and driver for the client and the internal team. Your daily insights will keep your Managing Director – and your full Initiative team - ahead of the game, with your category expertise, status updates and proactive guidance. You are the authority on the client business to the agency and an authority on Initiative and the SBUs to the clients. You translate the clients’ challenges and opportunities, both internally and externally, and lead the development of solutions that achieve the goals. The Group Director manages the profitability of your group of accounts and has strong commercial acumen skills.

EA/C is a new world agency group designed with dynamic marketing at its core. Our speed, agility and data smarts ensure we continue to create growth for our clients. Our specialty business units include Weddings,  Magna Global, Cadreon, Ansible, Society, Reprise, Rapport and the IPG Media Lab.

Essential Functions


  • Day to day client leader and advisor


  • Actively lead the team to deliver brilliant work and flawless execution, ensuring positive client satisfaction scores


  • Leadership and authoring of all client proposals, recommendations and points of view


  • Ensure all client reporting, budget management, authorization and billing needs are met in a timely an accurate fashion


  • Responsible for ensuring a positive relationship between clients and Strategy, Design, Partnerships and SBU leads on your group of accounts


  • Astute listener and learning to drive the right solutions


  • Agitator / driver to push clients to innovate rather than stagnate


  • Ready to professionally push back where necessary to effectively manage client expectations, agency resources and deadlines


  • Deepen relationships and craft collaborative partnership with clients’ partners agencies


  • Contribute to client QBR meetings



  • Participate in all client briefings, clearly articulate client needs and objectives to the integrated Strategy, Communications Design and Partnership leads
  • Apply a client lens to all areas of Initiative product, ensuring solutions developed are business-appropriate and meet agreed-upon KPIs
  • Regularly educate your team, your Director and Initiative leadership on your clients’ business, culture and industry
  • Involve leadership and Group Director in key client engagements
  • Partner with discipline leaders to stay informed and aware of new developments internally and externally
  • Promote an open working environment where opinions, views and ideas can be shared
  • Develop your client advice and management team through performance management and giving consistent feedback
  • Partner with the discipline leaders (e.g., Strategy, Communications Design, Partnerships, Analytics) and your Director, to provide team members with well-rounded performance goals, evaluations and career path


  • Ensure over delivery of all agreed-upon performance KPI’s


  • Actively track and manage team staffing and resource allocation


  • Regularly update your Group Director on utilization, profitability, fees, and scope of work compliance


  • Seek out opportunities to grow existing business and drive organic growth across group of accounts, through Initiative’s services as well as those of Mediabrands’ and IPG partner agencies


  • Ensure all annual financial goals / targets are met across Initiative and Mediabands SBU’s




  • Bachelor degree in related field or equivalent work experience

Work Experience:

  • 10+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
  • 6+ years’ experience in leading, managing and developing a multi-dimensional staff


  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
  • Ability to drive projects from conception to completion; project management experience
  • Background in consulting, marketing, advertising or integrated communications
  • Strong leader, presenter and packager of opportunities
  • Strong commercial acumen

About Us

Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of four central “craft centers” – Client Advice and Management, Strategy, Communications Design and Partnerships.