brand repositioning: weddings to home

In 2010, I developed an updated digital creative strategy for my blog, Eco Chic Weddings, blog with the goal of increasing book sales for my new release, Eco Chic Home. I wanted to make my site content more design related, and expand my focus from "eco" to ethical style and mindful living. 

As mobile became more popular, my creative strategy shifted from desktop-first to mobile-first. Copy became bite-size. Lists became commonplace. And vertical, scrollable storytelling became the norm. 

Communications got more elevated, as I moved from weddings into the home, interior design, and architecture market. I created an online twitter chat specifically geard toward the professional designer, "TwitterYoga."  

Emails were editorial without getting too serious, clickable, with product features. 

Building my interior design authority became a major focus, and I sought out frequent contributions from designers and other influencers.

With careful planning around trends, brands, and industry events I was able to make the connection between sustainable, ethical interior design and some of the most notable brands and designers in the industry, including Kravet, Brizo, LampsPlus, West Elm. 


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