I specialize in helping businesses reach their online users through integrated, multi-platform, audience-first narratives.

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Creative Director + Author 

 

In 2016, Einstein celebrated 150 years as a social impact, privately funded, healthcare system. 

Deliverables: Printed Book + Content Platform

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Ideation + Copywriting

 

Estee Lauder considered what to do with their Origins product line as the organic beauty market picked up momentum.

Deliverables: Ideation + User Research + Content Strategy 

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Ideation + Copywriting 

 

A new product launch with green attributes, targeting the eco-conscious consumer.

Deliverables: Ideation + User Research

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