Features Overview

“As consumers become more and more demanding in the digital space, the travel industry will need to be more dedicated to the usability and user experience across all of their channels to gain customers and build loyalty.”

Each channel is likely convenient in some situations, but a hassle in others.

“Practical innovations across channels that leverage technology to deliver a more seamless and personalized experience will therefore be a major competitive battleground in all retail banking markets.”

Effective cross-channel experiences demand strategic leadership and multidisciplinary cooperationIn the coming post-desktop era, we must reach across disciplines and think more holistically to produce not just a single, self-sufficient user interface, but to deliver context-aware search experiences across multiple channels.

Cross-Channel Design Principles

In the coming post-desktop era, we must reach across disciplines and think more holistically to produce not just a single, self-sufficient user interface, but to deliver context-aware search experiences across multiple channels.

Alongside strategic leadership and collaboration, there is a handful of design principles that provide a shining light to lead us through this new maze of interconnectivity. Peter Morville has elucidated six facets to what he calls the “Cross-channel Crystal,” [9] but here we’ll focus on just three elements. A successful cross-channel experience is:

consistent—Users should be able to accomplish a given task in a like manner across all channels. For instance, a bank customer who is experienced in paying bills on a Web site should find the corresponding smartphone bill-paying facility familiar, even on first use.

optimized—Each channel should play to its strengths. As Pete Bell points out [10], people expect mobile devices to be location aware, while they expect in-store kiosks to be inventory aware. Desktop applications are optimized for large screens; mobile apps for small ones. Optimization is sometimes in tension with consistency.

continuous—Each channel must be aware of all the others. Add a bicycle helmet to your shopping cart on the Web, and it should appear in the cart on your phone. Put down your eReader on page 104, and your phone’s reading application should pick up at page 104.

In a word, it’s all about context. In the coming post-desktop era, we must reach across disciplines and think more holistically to produce not just a single, self-sufficient user interface, but to deliver context-aware search experiences across multiple channels. No one is saying it will be easy—only that the reward will be well worth the effort. 

The message is now abstracted from the medium, and the book is a channel-independent experience—whether held in its physical form, heard as the spoken word, or read on an eReader, mobile phone, or desktop computer.

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Virtual Reality

Interactive VR programming, brings user into places that define the hospital, and the history, including the synagogue that sits on the Philadlephia campus.

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Personalization

Users are connected with individuals who have some sort of relevance to the user, a story that is uniquely compelling, delivered through visual and auditory mediums, personalized with AI.

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